Wouldn’t it be amazing if you decided to sell your house and simply went online, filled out a questionnaire about the amenities and condition, received an offer in 24 hours, and closed days later? Well, guess what? We are already there! With companies like Zillow, Redfin, Open Door, Knock and Keller Williams jumping into the “Instant Buyer” market, there are opportunities for you to participate in the Real Estate market in a completely different way.
Of course, like anything that is convenient, it comes at a price. The companies that are doing this are making money in a couple of ways. First - they fix up, prep and sell your home for more than they bought it for. In order to make up for the capital it will take to flip your home and the risk involved in holding the real estate during that time, their offer will represent a steep discount. Second - they sell the information that you as the consumer provide when applying for an “instant offer”, regardless of whether you take their offer or not.
Like so many industries, the information we deal in is as valuable as the assets we sell. This means that it is important that you consider who you share your data with. The Hasson Company (and our Team) has a policy of not sharing any personal data that is created or collected from our clients. This may seem obvious, but it is already setting us apart as the sale of data continues to dwarf the sale of products. So be careful where you log into and share your data. As the saying goes, “if the product is free then you are probably the product”.