How Does Every Lender on The Planet Know That You're Applying for A Loan? / by Lee McKnight

If you have gone through the lending process recently, you may have received a flood of phone and text messages from lenders other than the one you contacted with information about competing loan offers. Some clients appreciate having lenders come to them with details, but most find it somewhat bothersome. 

When a credit report is pulled for a loan inquiry, the credit bureau can legally sell that inquiry data to other lenders as a marketing lead. The good news? These messages can be stopped. The bad news? The only person who can effectively put a stop to them is you! 

Follow the steps in this Consumer Reports guide to opt out of trigger leads and other marketing initiatives>>